TITO’S Centenarians in AdAge!

The Bear Toasts to Tito’s 100… Milliliters.

The Bear teamed up with Tito’s Handmade Vodka and Bandolier to introduce Tito’s new 100mL bottle and four-pack with a campaign featuring five remarkable Texans who have reached an even bigger milestone: turning 100. Shot in Austin, the campaign captures the newly minted “centenfluencers” sharing jokes, hard-earned wisdom and a century’s worth of perspective. The work is appearing across broadcast, digital, social and retail, and was recently featured in Ad Age.